Social Media Accountability &
Awareness e-Course Programs


 Course content focused on Personal Branding 
 Chapter from the "Nationally Accredited" course offering
 Engaging content with built in Knowledge Check
 Micro-learning comprised of short video lessons
 Includes closed captioning and interactive transcripts

Professionals Course

 "Nationally Accredited" by the Institute for Credentialing Excellence
 Learn how to protect your personal brand
 Engaging content with built in Knowledge Checkpoints
 Real stories of social media mishaps
 Final Assessment & course certificate

B2B & High Volume

 "Nationally Accredited" by the Institute for Credentialing Excellence
 Learn how to protect your personal brand
 Engaging content with built in Knowledge Checkpoints
 Real stories of social media mishaps
 Final Assessment & course certificate

What Will I Learn?

Write your awesome label here.

Our Program With Your Words

#extremely beneficial | #immediately actionable | #educational | #course is great | #valuable reminder |
#very informative | #comprehensive | #helpful | #enjoyable | #entertaining | #great visuals

"This course is great, it recalibrates us on what we should be doing on social media."

Javier Nichols
Chief Executive Officer
New Agent Handbook
"I liked the course.  I believe it was educational on different pieces on an individual's brand.  I think would be educational for all of the employees at my company to take this course."

     Jessica Booker
Human Resources Director, Lundy Law
"I found this education to be extremely beneficial as a professional who heavily utilizes social media.  There were several elements in the course that I took immediate action on. The chapter on privacy was a good reminder of how easily one can share private information."

Alicia Nevins, COO
Business & Clinical Management Services, Inc.

Frequently Asked Questions

Are your courses Nationally Accredited?  What does that mean?

LifeBrand received its National Accreditation from the Institute for Credentialing Excellence (ICE) in 2022 for its SMAA "Professionals" Course.

The Program earned this prestigious designation of becoming Nationally Accredited by submitting an application demonstrating the program's compliance with ICE 1100:2019 - Standard for Assessment-Based Certificate Programs. ICE 1100 was first published in 2009 as the first standard for assessment-based certificate programs. The Standard is approved by the American National Standards Institute (ANSI) for adoption as an American National Standard. 

The Institute for Credentialing Excellence is the leading international membership organization representing the credentialing community.  ICE fulfills its mission through the delivery of education and training programs, in setting quality standards for credentialing, and by providing accreditation services.

For more information about the Accreditation and Accreditation standards, click here.

What is the purpose of the Social Media Accountability & Awareness (SMAA) e-course?

The “Social Media Accountability and Awareness” (SMAA) e-course is the first ever Nationally Accredited social media training for the workplace. Most companies have sexual harassment, diversity, and conflict resolution training throughout the year but there is no current standard for social media education focusing on positive and proper use, leading to an epidemic of damaging and regretful social media content. The purpose of this course is to train all participants on how to positively and professionally represent themselves and their personal brand on social media as well as the larger brand of the employer they are a part of and represent.

Does your program have a curriculum?

Yes, absolutely.   Our Education team collaborated with a team of industry subject matter experts specializing in multiple fields including business, education, legal, professional sports, talent management and social media to create the most relevant and applicable content, learning objectives, and assessment items.

To view the Nationally Accredited Social Media Accountability & Awareness curriculum outline, click here.

Which certificate course is right for me?

If you are an adult, working professional, executive, college graduate or soon expect to be, then the “Professional” course is for you.

If you are a high school student (or parent of these groups of students) or a student early on in your college career, then the “Student” course (coming soon) is for you.  

BULK BUSINESS: If you are a business, company, or organization seeking the SMAA training course for your current and future employees, please complete this short request form.  You can also contact us at [email protected].

Who is eligible for the e-course and are there any prerequisites?

These courses are recommended for anyone who falls within these groups or anyone who is interested in learning more about how to protect themself, their brand and reputation online. There are no prerequisites to enroll in this course.

What are the learning objectives (learning goals) for the course?

The program level learning objectives for this course include the following:

  1. Explain what a personal brand is and construct one for positive and professional use
  2. Create a productive online network for optimal relationships
  3. Implement positive practices with respect to content sensitivity and ethics
  4. Understand and execute privacy and protection measures for your information
  5. Identify and evaluate your own online activity against what employers look for when reviewing your social media

What are the qualifications of those who created this e-course?

Our education team has a wealth of knowledge, expertise and credentials in both academia and business spanning across several industries.  We collaborate with a team of industry Subject Matter Experts specializing in the fields of business, education, legal, professional sports, talent management and social media to create high quality content and attainable learning outcomes.

Why does my certificate have an expiration date and why is it only valid for one year?

Most training program certificates are only valid for a short timeframe and require a renewal process. Given the landscape of social media and how quickly platforms and purpose of use changes, it is to the learning participant’s benefit (and to their employers) to refresh themselves with course content so they understand how to best protect themselves, their personal brand and the employer or university they represent.  Additionally, our team will make any applicable changes to course content to keep up with the latest research and trends that become available for an optimal learning experience and to further adhere to the program objectives.

How will we know about changes to program requirements and effective date of these changes?

You have the option to “opt-in” and subscribe to receive email updates on program changes.  This includes reminders of when your certificate is 90, 60, and 30 days away from expiring along with information on how to re-enroll in the course to renew and maintain an active certificate for future years.

What can be inferred about an individual holding a valid SMAA certificate?

Someone holding a Social Media Accountability and Awareness course certificate communicates to others they have spent time learning and understanding what is okay to post and comment about online against other types of content they should be careful about and avoid. The certificate reflects favorably on the individual who now understands the importance of having a strong personal brand and reputation both in person and online. The certificate indicates those who hold it and those who perform well on the assessment are less of a risk to use social media in destructive and negative ways that could harm their own personal brand as well as the brand of their employer or university while maintaining a positive online presence.  A table below is included for your reference which shows the connection between program objectives, assessment performance and associated proficiency levels.

How can I contact the program with any feedback, questions or suggestions about the e-course content and assessment?

There is an online form you can complete on our website. Simply click the Contact Us page and select “Education Team” to begin filling out the short form.  You can also email us at [email protected]  We do our best to respond to all inquiries within 24-48 hours.

Does your SMAA Program have a Participant Handbook?

Yes.  Please click here to view it.