LifeBrand SMLW Programs

Are your courses Nationally Accredited? What does that mean?

LifeBrand received its first National Accreditation from the Institute for Credentialing Excellence (ICE) in 2022 for its Social Media Literacy & Wellness “Professionals” Course (formerly “Social Media Accountability & Awareness”). In 2023, the company received National Accreditation for its Social Media Literacy & Wellness (SMLW) Student course and its Social Media Literacy & Wellness Name Image & Likeness (SMLW-NIL) course which was developed for athletes and micro-influencers.

The Program earned this prestigious designation of becoming Nationally Accredited by submitting an application demonstrating the program's compliance with ICE 1100:2019 - Standard for Assessment-Based Certificate Programs. ICE 1100 was first published in 2009 as the first standard for assessment-based certificate programs. The Standard is approved by the American National Standards Institute (ANSI) for adoption as an American National Standard.

The Institute for Credentialing Excellence is the leading international membership organization representing the credentialing community. ICE fulfills its mission through the delivery of education and training programs, in setting quality standards for credentialing, and by providing accreditation services.

For more information about the Accreditation and Accreditation standards, click here.

What is the purpose of the Social Media Literacy & Wellness (SMLW) Professionals e-course?

The “Social Media Literacy & Wellness” e-course (formerly known as the "Social Media Accountability & Awareness" e-course) is the first ever Nationally Accredited social media training for the workplace. Most companies have sexual harassment, diversity, and conflict resolution training throughout the year but there is no current standard for social media education focusing on positive and proper use, leading to an epidemic of damaging and regretful social media content. The purpose of this course is to train all participants on how to positively and professionally represent themselves and their personal brand on social media as well as the larger brand of the employer they are a part of and represent.

What is the purpose of the Social Media Literacy & Wellness (SMLW) Student e-course?

The “Social Media Literacy & Wellness” (SMLW) e-course is designed for both secondary level students and college students. It is aligned with the Collaborative for Academic Social Emotional Learning Framework (CASEL) and the International Society for Technology in Education (ISTE) Digital Citizenship Standards. The goal is to help students recognize and implement a standard for positive and responsible social media use as it pertains to interacting, communicating and representing themselves and their personal brand on social media and online.

Do you also have a curriculum for Educators and Schools?

Yes we do! The LifeBrand Social Media Literacy & Wellness Curriculum is an innovative approach to teaching students in grades 5-12 about social media literacy, digital citizenship, digital etiquette, and internet safety. This course uses a variety of engaging, authentic activities and resources to teach students about social media and how it can grow or harm their personal brand. Each of its 30 lessons is designed to be implemented in as little as a single class period, but extendable to a second period of deep learning. In addition, our Education team has collaborated with a team of industry subject matter experts specializing in multiple fields including business, education, and other industries to offer a "Done for You," ready made curriculum. The curriculum is designed to facilitate and generate meaningful real-world discussions among students on issues and topics relating to social media within schools and communities.

To view the Social Media Literacy & Wellness Curriculum Outline, click here.

Is your Social Media Literacy & Wellness Curriculum aligned to Educational Standards?

The Social Media Literacy & Wellness Curriculum is aligned to the International Society for Technology in Education (ISTE), Collaborative for Academic, Social, and Emotional Learning (CASEL), and Model School Library Standards for learning. The curriculum integrates cross-curricular skills and learning in a way that facilitates deep lifelong learning that students will relate to. Helpful articles, videos, slideshow presentations, and supporting resources coupled with an easy-to-follow series of lesson plans allow teachers to implement this curriculum with ease and zero prep.The LifeBrand Social Media Literacy & Wellness Curriculum is an innovative approach to teaching students in grades 5-12 about social media literacy, digital citizenship, digital etiquette, and internet safety. This course uses a variety of engaging, authentic activities and resources to teach students about social media and how it can grow or harm their personal brand. Each of its 30 lessons is designed to be implemented in as little as a single class period, but extendable to a second period of deep learning. In addition, our Education team has collaborated with a team of industry subject matter experts specializing in multiple fields including business, education, legal and other industries to offer a "Done for You," ready made Social Media Literacy & Wellness curriculum. The curriculum is designed to facilitate and generate meaningful and real-world discussions among students on issues and topics relating to social media within schools and communities.

To see more information about the curriculum, click here.

Which certificate course is right for me?

If you are an adult, working professional, executive, college graduate, then the “Professional” course is for you.

If you are a secondary education student (or parent of a student) or a college student, then the “Student” course is for you.

BULK BUSINESS: If you are a business, company, or organization seeking the SMAA training course for your current and future employees, please complete this short request form. You can also contact us at education@lifebrand.life.

Who is eligible for the e-course and are there any prerequisites?

These courses are recommended for anyone who falls within these groups or anyone who is interested in learning more about how to protect themself, their brand and reputation online. There are no prerequisites to enroll in this course.

What are the learning objectives (learning goals) for the SMLW Professionals course?

The program level learning objectives for this course include the following:

Explain what a personal brand is and construct one for positive and professional use
Create a productive online network for optimal relationships
Implement positive practices with respect to content sensitivity and ethics
Understand and execute privacy and protection measures for your information
Identify and evaluate your own online activity against what employers look for when reviewing your social media

What are the learning objectives (learning goals) for the SMLW course?

The program level learning objectives for this course include the following:

Explain what a personal brand is and construct one for positive and professional use
Recognize the impact social media has on your brand and evaluate your activity against what recruiters & employers look for
Implement positive practices with respect to content sensitivity and ethics
Understand and execute privacy and protection measures for your information

What are the qualifications of those who created this e-course?

Our education team has a wealth of knowledge, expertise and credentials in both academia and business spanning across several industries. We collaborate with a team of industry Subject Matter Experts specializing in the fields of business, education, legal, professional sports, talent management and social media to create high quality content and attainable learning outcomes.

Why does my certificate have an expiration date and why is it only valid for one year?

Most training program certificates are only valid for a short timeframe and require a renewal process. Given the landscape of social media and how quickly platforms and purpose of use changes, it is to the learning participant’s benefit (and to their employers) to refresh themselves with course content so they understand how to best protect themselves, their personal brand and the employer or university they represent. Additionally, our team will make any applicable changes to course content to keep up with the latest research and trends that become available for an optimal learning experience and to further adhere to the program objectives.

How will we know about changes to program requirements and effective date of these changes?

You have the option to “opt-in” and subscribe to receive email updates on program changes. This includes reminders of when your certificate is 90, 60, and 30 days away from expiring along with information on how to re-enroll in the course to renew and maintain an active certificate for future years.

What can be inferred about an individual holding a valid SMLW "Professionals" certificate?

Someone holding a Social Media Literacy & Wellness course certificate (formerly a "Social Media Accountability & Awareness" certificate) communicates to others they have spent time learning and understanding what is okay to post and comment about online against other types of content they should be careful about and avoid. The certificate reflects favorably on the individual who now understands the importance of having a strong personal brand and reputation both in person and online. The certificate indicates those who hold it and those who perform well on the assessment are less of a risk to use social media in destructive and negative ways that could harm their own personal brand as well as the brand of their employer or university while maintaining a positive online presence. A table can be viewed for your reference which shows the connection between program objectives, assessment performance and associated proficiency levels.

What can be inferred about an individual holding a valid SMLW "Student" certificate?

Someone holding a Social Media Literacy and Wellness course certificate communicates to others they have spent time learning and understanding what is okay to post and comment about online against other types of content they should be careful about and avoid. The certificate reflects favorably on the individual who now understands the importance of having a strong personal brand and reputation both in person and online. The certificate indicates those who hold it and those who perform well on the assessment are less of a risk to use social media in destructive and negative ways that could harm their own personal brand as well as the brand of their employer, school, or university while maintaining a positive online presence. A table can be viewed for your reference which shows the connection between program objectives, assessment performance and associated proficiency levels.

How can I contact the program with any feedback, questions or suggestions about the e-course content and assessment?

There is an online form you can complete on our website. Simply click the Contact Us page and select “Education Team” to begin filling out the short form. You can also email us at education@lifebrand.life. We do our best to respond to all inquiries within 24-48 hours.

Does your SMLW Program for Professionals (formerly SMAA) have a Participant Handbook?

Yes. Please click here to view it.

Does your SMLW Program have a Participant Handbook?

Yes. Please click here to view it.

Does your SMLW (NIL Edition) Program have a Participant Handbook?